case study overview

How can you encompass a growing body of niche, experimental products under a single, recognizeable mark? WeckMethod, a fitness company, aims to simplify and optimize human movement through innovation of exercise. I am addressing long-standing brand experience / concerns usability concerns by designing a cohesive brand identity for the company’s refreshed website launch.

MY ROLE

UX Researcher, UX Designer, UI Designer

METHODS

Comparative / Competitive Analysis, Heuristic Evaluation, Figma, Webflow, Illustrator

PRODUCT LOGOS & PRODUCT LANDING PAGE

Proposal of new product logos exists independent of the The font Bahnschrift is used as the foundation, with unique modifications to give each product a level of individuality nodding to their characteristics. Creating these logos, my proposal intentionally featured a highly manipulable sans-serif font so to allow the comprehensive company branding to remain dominant.