case study overview

How can you peak site users’ curiosity to explore the entire family of products? The vast majority of site users only visit pages pertaining to the product they’ve already purchased. WeckMethod, a fitness company, aims to simplify and optimize human movement through innovation of exercise.

A reconsidered information architecture will facilitate a more cohesive experience

Create a responsive website for vegetarians to easily identify the number of meatless dishes on a menu, and quickly learn how many of those are entrees.

This website will assist the user to accurately understand the breakdown of the food and provide the menu in a clean format to quickly understand a restaurant’s menu when dietary restrictions are an issue.

MY ROLE

UX Researcher, UX Designer UI Designer

METHODS

Secondary Data, Journey Mapping, Sitemapping, Design Studio, Sketching, Wireframes, Iterative Testing, Rapid Prototyping, Usability Testing, Comparative / Competitive Analysis, Figma, Illustrator